What Is A Marketing Game Plan?
Marketing game plan is essentially creating a competitive, well-informed marketing strategy
for your business. It is also referred to as an organisation’s overall game plan for attracting customers by communicating the befits of their business and key differentiators.
Why Do You Need A Marketing Game Plan?
Building a strong marketing game plan lies at the foundation of any prospering, competitive
business. It helps in expanding your business to new markets. It will act as a base for your sales and marketing plan.
Things To Be Done Before You Make Your Marketing Game Plan
• Run A SWOT Analysis
Start by running a SWOT analysis to identify your business’ strengths, weaknesses, opportunities, and threats.It is vital to your planning process. Having a clear view of what you are best at and what areas you need to improve on will equip you with the right tools to build a well-informed marketing strategy
• Figure Out The Value Proposition
A great marketing strategy derives from a company’s value proposition, which encapsulates its main strengths and differentiators against competitors.Determining your value proposition is probably the step you should invest most time and resources into.
• Determine Marketing Strategy Objectives
Objectives specify measurable outcomes that will be achieved within a particular time frame.
They help individuals evaluate the success and effectiveness of a particular marketing strategy.
• Understand Your Customers
In order to embed your customers’ needs and seek to solve their problems through your marketing strategy, you firstly need to fully understand them. A marketing strategy should align a company’s products and services with the wants and needs of its most valuable customers.
• Define Your Buyer Personas
Buyer personas are fictional, generalized representations of your ideal customers.
They help marketers better understand and get closer to customers, like real humans.
The process of creating buyer personas involves gathering insight from different platforms such as website analytics, social media channels, customer reviews as well as actual conversations with prospects and customers.
• Analyse Your Market And Competitors
A clever marketing strategy is a business’ game plan which helps them flourish and stand out from the competition.You need to have expert knowledge into what’s happening in your market and how are your competitors are doing.This will help you to identify gaps in the market, needs that are not being fulfilled, common frustrations, or trends and innovative ideas
• Establish Your Marketing Methods
Depending on your target audience, you will need to pick the best marketing methods to explain, teach, and communicate your brand messaging. Find out where your audience lives (which social channels they prefer, blogs, sites, forums, etc.) and use that information to your advantage to reach them.
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