INTRODUCTION TO BUSINESS DEVELPOMENT LIFE CYCLE
Business development is the lifeblood of any organisation. It is the ability to generate revenue that sustains the business or organization. This unit will introduce the distinct phases int he business development lifecycle. Sticking to these phases strictly will improve win rates and ensures that the business is sustainable.
FOCUS ON CUSTOMER
Customer Focus is key for any proposal to be successful. More often than not, every business considers itself customer focused. However, not every aspect of the proposal is fine tuned to consider the customer’s issues and hot buttons. This unit covers various parts of the proposal including the overarching tone and approach.
This unit focuses on how the proposal and supporting documents need to be created. It provides guidelines on the content preparation as well as the organisation of the document. In order for a proposal to be the best, it needs to be written using the best practices. This unit focuses on every small detail of good document writing.
USE TOOLS AND SYSTEMS
The use of proper tools and systems can enhance the performance of your team. This unit focuses on the various tools and systems that you can employ to help your proposal team work on opportunities better and to record their learning easily. The unit also touches upon various aspects of scheduling in order to aid with the day to day operations.