Value Propositions (Execution Plan)


This execution plan deals with value propositions, which forms an important aspect of a successful proposal.

A value proposition is an orderly way of expressing and validating best value. It is used by many organizations in the business-to-business sector, and theoretically in the government sector.

The importance of linking the features of your solution to the benefits to the customer is paramount in order to convince the customer.

SKU: Value Propositions Category: