Action Captions (Bite Size)
Action Captions make the graphics in your proposal more powerful.
Only when accompanied by an appropriate action caption, the key message of the graphic will come across easily. Key decision makers generally skim aproposal. Remember – if the point of a graphic is not obvious, they will simply turn the page.
This bitesize course gives you a quick guide to action captions so that you can use them effectively in your proposals.