Value Propositions (Execution Plan)

12.5 Description Value Proposition is a statement that specifically addresses how aspects of an offer positively affect a customer’s business. It should provide customer-specific statements…

Sales Prospecting (Execution Plan)

Description The Sales Process: The sales process outlines the steps to find potential customers, close the sale, and retain clients for repeat business and referrals…

Review Management (Execution Plan)

Description What is a Review? A review is a critical evaluation of a document or text. A valuable and exemplary review is a process that…

Proposal Theme Statements (Execution Plan)

Description Proposal theme statements are section-, topic-, or paragraph-level elements that appear in a consistent place and style throughout your bid. The best theme statements…

Objection Management (Execution Plan)

Description What are Objections? When customers demonstrate reasons why they are not going to buy, it is called an objection. It is a clear indication…

Executive Summaries (Execution Plan)

Description What are Executive Summaries? The executive summary is sometimes the only page which evaluators and customers look at, and can set the entire tone…